About Us
USA Brokers' Executive Team
Who Are We
USA Brokers is a dedicated food brokerage firm with deep industry roots. We’re connectors, strategists, and sales experts focused on long-term success for both our clients and their retail partners.
Our Mission
At USA Brokers, our mission is to drive profitable growth by connecting growing food brands with national retailers through strategic partnerships, data-driven insights, and a relentless commitment to results.
What We Do
We represent leading brand manufacturers, securing shelf space and growing sales across major grocery chains. From market strategy to execution, we deliver end-to-end brokerage solutions that move product and build brand value.
Meet The Team
Hugo King
Hugo brings over thirty years experience in the food industry and beyond. He was formerly the CEO of KK&W Food Brokers from 1993 – 2008. As the current CEO of USA Brokers, he brings a wealth of knowledge, a proven track record, strong relationships and valuable partnerships in the food retail industry, client services, and club store entry. Through these valued and trustworthy relationships, USA Power Brokers places products and services within regional and national large scale retailers. Hugo has ensured the success of many companies, boosting them from local to regional and national and international distribution and services. He provides services for a diversified client base including bakery, prepared foods, grocery, wine & spirits, and manufacturing firms in gaining entry into new markets and leading retailers.
Rick Barry
Rick Barry is an NBA legend and one of the top 50 players of all time. The 12-time all-star has his #24 jersey retired by the Golden State Warriors. For 30 years, he proved to be an accomplished sports broadcaster. having covered a variety of sports on both TV and Radio. Rick is also heavily involved in myriad business ventures; A spokesperson & minority owner in Medicileaf, producing a line of high-quality CBD. Partner in Vijuvia Life Centers, the leader of combining vitality and rejuvenation for elevating the quality of life and safe reduction of pain. A spokesman for BioGenesis, an all-natural anti-inflammatory supplement. And many more... USA Brokers is honored to partner with Rick Barry, whose career and experience on and off the floor bring immeasurable value to the team.
Neil Friedman
Neil began his career in food industry under the direction of his Grandfather in a Queens, NY Luncheonette in 1967. Climbing the ladder up from every position in the food service business, he became General Manager of full-service restaurants in NY, Food and Beverage Director of Hotels in NY & NJ, Managing Partner in a Restaurant Equipment and Supply company and the owner of an American Grill restaurant.In 1995, Neil launched Harvest Grove Sales, Inc. as a platform to represent food products into many different aspects of the trade. Starting with a few core manufacturers, products were sold to school foodservice, restaurants/hotels, vending, convenience stores and the military. As the need for more new, unique and healthier products grew, Harvest Grove began to build its food development position. Working with chefs and food technologists, Neil has been able to create products which now are sold in New York City Schools, national supermarket chains, and general food service distributors. USA Brokers is happy to partner with Neil Friedman who brings valuable experience and knowledge to the team.
Steve Thompson
Steve Thompson brings a combination of business acumen and creative culinary experience to the team. Steve began his professional career as a CPA and after several years working for Price Waterhouse chose to pursue his passion for food and enrolled in the Culinary Institute of America where he graduated with the distinction of being ranked the number one graduate in the school's history. Steve has extensive experience in food service management and retail operations including nearly a decade managing fresh food for the eastern division of Starbucks. Steve joined USA Brokers in 2008, bringing both a strong knowledge of retail operations, implementation, and creative energy to the team.
Nate "Tiny" Archibald
Nate “Tiny” Archibald is a Hall of Fame point guard renowned for leading the NBA in both scoring and assists during the 1972-73 season, the only player ever to achieve the double. Born in the Bronx on September 2, 1948, he became a six-time All-Star and captured a championship with the Boston Celtics in 1981. After earning bachelor’s and master’s degrees, Archibald taught in New York City schools, launched youth basketball clinics, and now shares practical insights with Fortune 500 companies worldwide through keynote speeches and mentorship initiatives.